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Please share your general feedback. You can start or join in a discussion here. Visit emeraldpublishing. Abstract Purpose — Sport is a global product and service that many people around the world enjoy playing, watching and participating in. Findings — The paper concludes by finding that there are numerous research avenues for future research on international sport marketing that combine different areas of marketing together with the sport marketing and international business literature.

Please note you might not have access to this content. You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account. If you would like to contact us about accessing this content, click the button and fill out the form. Cannoot Lucas has over two decades of experience in elite sports management and coaching.


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He spent four years at the Belgian Federal Soccer Federation school and graduated with distinction as a Trainer-Coach. While at the school, he developed new coaching and team-building strategies with the executive committee. He was the technical manager of elite youth development and education as well as the technical manager of the elite women football segment.

Global Sports : Cultures, Markets and Organizations by Frank P., Jr. Jozsa (2009, Hardcover)

Lucas served as a professor, coach and general manager of the football-studies department at the R. Mons club in Belgium. Furthermore, Lucas has extensive experience in business development across various industries. Allen Simms is a decorated former track and field athlete, passionate elite coach and social entrepreneur.

He has a wealth of coaching experience at all levels. The academy is designed to promote the sport of track and field by offering professional coaching, guidance, and education to Rwandans. The organization travels around the country carefully testing prospective student-athletes in collaboration with local clubs, teams, and national federations.

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They train local coaches to identify talent, select the best sporting youth, and develop them into future champions. His ability to forge strategic relationships combined with his talent for creating sustainable solutions to complex challenges makes Mike a valuable part of our team. His career began with over eighteen years in the student loan industry where he successfully led multiple operational teams and special projects before annually exceeding expectations as a sales executive.

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In , he was recruited by Chase Student Loans to launch and manage the Chase Health Education Loan Program — a unique set of loan products and services designed to the meet the financing needs of medical students. As the National Director of this program, Mike traveled extensively supporting the sales activities of regional account executives and presenting to thousands of medical school students on the topics of debt management and financial literacy. Dan Snively to systematically measure and improve athletic performance.

Building a Result Driven Organization: Management Lessons From the World of Football

He regularly consults athletes and coaches about how to work on mission-critical actions in order to achieve higher levels of performance. He has conducted NFL-sanctioned programming at multiple Super Bowls, and has worked directly with over half of the NFL franchises on community based programming. He develops innovative partnership strategies to reach families via special events, broadcast, and new media with the assistance of media partners and corporate sponsors.


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  • Earlier in his career, Hein was a welfare reform policy advisor to Governor Tommy Thompson of Wisconsin from to and director of civil society programs at the Hudson Institute from to He is author of The Quiet Revolution, a book about faith, service and better communities. He has been a Chief Executive in both the private and philanthropic sectors. He has advised two dozen presidents in Latin America, the Caribbean, Eastern Europe and Asia on their export competitiveness and private sector development. He provides guidance and leadership for campuswide student-success programs that serve students from orientation through graduation.

    Gladden previously served as the dean of the School of Physical Education and Tourism Management where he strategically increased student support, retention, and conferred degrees. Gladden was associate dean at the Isenberg School of Management at the University of Massachusetts Amherst and a member of the Sport Management faculty. He became a principal in and is currently the president of the firm. As a Nurse Practitioner with a passion for nutrition, Shannon brings a scientific background to creating development programs for athletes that give them a competitive edge.

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    She is a multi-sport athlete who competes in cycling events and stand-up paddleboard events as well as continues to push herself in the gym. Through her years working as a nurse at Eskenazi hospital in the Cardiac Catheterization Lab, Donahue has an ability to perform under pressure while still connecting with the person in front of her. Whilst there has been an abundance of global media attention on sporting events such as the Olympics and World Football Cup, there seems to be a lack of integration between the sports marketing and international business disciplines both from a practical and also academic standpoint.

    The aim of the paper is to provide practical implications and research avenues for those seeking to further investigate international sport marketing as a unique area of academic research. The introduction to the paper focuses on the importance of sport to the global economy and how entrepreneurship is ingrained in many sport businesses and organizations.

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    Global Sports: Cultures, Markets and Organizations - theoterswildcalba.ml

    Next, different areas of international business management that relate to entrepreneurial sport marketing ventures are discussed in terms of future research directions and practical implications. These include how entrepreneurial sport ventures affect internationalization, branding, corporate social responsibility, tourism, regional development, marketing and action sports.

    The paper concludes by finding that there are numerous research avenues for future research on international sport marketing that combine different areas of marketing together with the sport marketing and international business literature.


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    • In addition, there is enormous potential for linking the sports marketing and international business literature through focusing on entrepreneurial sport ventures that occur worldwide. The paper explores the concept of international sports marketing, and discusses the practical and future research implications of this exciting new field of marketing research.